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So back up – what is Apex Legends?
As the Six Nations has kicked off, we spoke with former England Rugby International Andy Goode about the upcoming games and how his current career as Head of Strategic Sales here at moneycorp compares to his time on the pitch. Do you have any predictions for the Six Nations?
Good luck! Among its key differences: "Apex" players compete exclusively in teams of three and can choose characters with varying abilities, features essential to team-based esports like "League of Legends" and "Overwatch. The game also went hard after the existing battle royale audience. Blevins alone has over 13 million subscribers on Twitch, immediately giving "Apex" a massive audience.
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It's unclear if EA paid those influencers to play the game, and EA did not respond to repeated requests for comment. Six days after the game launched, NRG announced it was recruiting "Apex" players, making it the first esports organization to seek a pro specifically for that title. General manager Jaime Cohenca led the search, combing through applications and Twitch streams.
With the game being so new, Cohenca wasn't entirely sure what he was looking for other than an "exceptional talent. Coby "Dizzy" Meadows is an year-old from Florida, and he is believed to be the best "Apex" player in the world.
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NRG signed him Feb. Meadows has played regularly with Blevins and Nelson since. They won another tournament together later that week, and in the finals, Meadows had as many kills on his own as the entire opposing team. No doubt, NRG's fast move on Meadows has paid off, and other top esports organizations have since begun recruiting their own "Apex" pros.
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But it's still not clear what kind of scene they're staffing up for. Epic Games, the developer behind "Fortnite," hasn't prioritized that game's competitive sphere in the same way that companies behind "League of Legends" or "Overwatch" have.
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Top "Fortnite" players like Blevins aren't necessarily stars because they win every tournament. Ninja is a skilled gamer, for sure, but what has separated him is that he's entertaining, a talent that pairs well with a goofier game like "Fortnite. Right now, it's unclear where "Apex" is going, and for how long it can hold that space.
He remains cautious, especially now that "Apex" has drawn up such a spectacular blueprint for entering the market. Immortals and NRG are at opposite ends of that spectrum, in many ways.
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NRG already has plans to build out a full "Apex" team so it's ready to put a talented squad in the field no matter the competitive and streaming structure. It also plans to maintain its "Fortnite" roster, which features entertaining streamers like Nelson. Segal's concern is that if one battle royale can so quickly pull eyeballs from the others, how do you build around each title? Formerly an executive with the NHL's Arizona Coyotes, his ambitions are to turn Immortals into a longstanding franchise like those in traditional sports.