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The Adobe Photoshop CS4 Book for Digital Photographers by Scott Kelby

Add To My Wish List. Part of the Voices That Matter series. Expanded from one of the most shared design essays of the last decade, and one of the most popular talks at design conferences around the world, this book will explain why the best interface is no interface. It'll walk you through how you can practice the new, radically simple design methodology for incredible technology that Google executive Eric Schmidt has described as the future of technology. The results can have a profound impact on your design process and on our lives.

The Visual Toolbox: 60 Lessons for Stronger Photographs is author David duChemin's conception of a curriculum for the first year of a photography school that doesn't exist, but could. It's what he calls the bones -a year's worth of lessons and assignments for photographers who wa It's for photographers who are stuck and for those having a hard time making it an aesthetic art and not merely a technical craft. The book is targeted at any aspiring, hobbyist, or pro photographer who can benefit from sitting with a photographer and teacher who has learned-and is still learning-these lessons the hard way and wants others to benefit from them.

This book is not made up of magic bullets or quick tips, but if the reader studies the book's lessons and completes the assignments, he or she will become a stronger photographer faster than they would by just picking up a bunch of quick tips and platitudes out there in other books. With 60 short micro'chapter lessons, where David pairs an explanation of the concept Learn to Isolate with an active assignment for the reader to complete, every one of the lessons is a stepping stone to becoming more proficient with the tools of the photographic art, and the means by which the reader can create stronger experiences with their images.

Some of these tools are the camera and lens, but many of them have to do with composition, balance, tension, and scale-the tools of the visual language itself-or with being present, perceptive, and learning to see. And they're all practical, get'out'there'and'do'it kind of lessons, because in the end one doesn't truly improve her photography by only reading from a book, but from time spent making photographs.

This book is a collection of 60 guided steps in that direction. By Neumeier, Marty.

The Adobe Photoshop CS4 Book for Digital Photographers (Voices That Matter),Sco

In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and customer experience has finally begun to shrink. Many companies have bridged the gap to build powerful brands, radically differentiating their products and doubling down on design. The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars. In this refreshingly clear book, Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format.

You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment. And, thanks to Neumeier's fast-paced whiteboard format, you'll learn it all in less time than it takes to read through Facebook's latest privacy update. The choice today is simple: Flip or be flipped.

The Photoshop Elements 12 Book for Digital Photographers (Voices That Matter)

By Valenzuela, Roberto. Photographer, author, and educator Roberto Valenzuela has a proven track record for teaching and explaining difficult concepts to photographers of all skill levels. His remarkable ability to break down complicated ideas into understandable, approachable elements that photographer In Picture Perfect Posing, Roberto takes on the art of posing. For many photographers, after learning to compose an image and even light it properly, a portrait can still easily be a failure if the pose is not natural, elegant, and serving the needs of both the subject and the photographer.

Instead of just showing page after page of poses-like most posing books on the market-Roberto actually breaks down the concept of posing by examining the anatomy, starting with the core foundation: the spinal chord and neck. Building from there, Roberto discusses every component of what makes poses work, as well as fail. How should the model hold her hands? Bend her elbows? Position her fingers? Should the model look toward or away from the camera, and why? It all depends on what the photographer wants for the shot, and Roberto discusses the entire process, from the intent of the photographer through the execution of the pose.

For those who have been discouraged by an inability to pose their subjects, or who have simply not known where to start in order to figure it out, Picture Perfect Posing is the essential resource they need to learn how posing truly works, and how they can learn to direct the exact pose they need for the shot they want.


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By Gillenwater, Zoe Mickley. CSS3, the latest version of the web's visual style language, is wildly popular among the industry's top designers, but still in development by the W3C, and new to many users.

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Each chapter demonstrates a standalone web design technique that can be integrated into any project the reader is working on. The reader will learn the most popular and well-supported current CSS 3 techniques, including instructions on how to accommodate older browsers, plus some CSS3 techniques that will be available in future browser versions.

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